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Online Promotions Winning Strategies And Tactics 1st Edition Bill Carmody

Name: Online Promotions Winning Strategies And Tactics 1st Edition Bill Carmody
SKU: BELL-1695466
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (38 reviews)

SKU: BELL-1695466

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

38 reviews

Online Promotions Winning Strategies And Tactics 1st Edition Bill Carmody instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 1.33 MB

Pages: 352

Author: Bill Carmody

ISBN: 9780471150886, 9780471403982, 0471150886, 0471403989

Language: English

Year: 2001

Edition: 1

Product desciption

Online Promotions Winning Strategies And Tactics 1st Edition Bill Carmody by Bill Carmody 9780471150886, 9780471403982, 0471150886, 0471403989 instant download after payment.

The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop. Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others.