Onward How Starbucks Fought For Its Life Without Losing Its Soul 2011th Edition Howard Schultz by Howard Schultz 9781119979234, 9781119979227, 9780470977644, 9781118392973, 9781119979241, 1118392973, 1119979226, 0470977647, 1119979242 instant download after payment.

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all Introduction -- Part 1. Love -- 1. A Beverage Of Truth -- 2. A Love Story -- 3. Surfacing -- 4. Nothing Is Confidential -- 5. Magic -- 6. Loyalty -- 7. Believe -- Part 2. Confidence -- 8. A Reservoir Of Trust -- 9. A New Way To See -- 10. Playing To Win -- 11. Elevating The Core -- 12. Get In The Mud -- 13. A Reason To Exist -- 14. Benevolence -- 15. Beyond The Status Quo -- 16. Bold Moves -- Part 3. Pain -- 17. Whirlwind -- 18. A Lethal Combination -- 19. Reverence -- 20. No Silver Bullets -- 21. I Know This To Be True -- Part 4. Hope -- 22. Truth In Crisis -- 23. A Galvanizing Moment -- 24. Nimble -- 25. Plan B. -- 26. Stay The Course -- Part 5. Courage -- 27. Innovate -- 28. Conviction -- 29. Connecting Dots -- 30. Balance -- 31. Conscience -- 32. Winning -- 33. Ni Hao. Howard Schultz With Joanne Gordon. Includes Index. In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. \"Onward\" tells the the remarkable story of Schultz's return and the company's ongoing transformation