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Open Brand When Push Comes To Pull In A Webmade World The Aiga Design Press Kelly Mooney

Name: Open Brand When Push Comes To Pull In A Webmade World The Aiga Design Press Kelly Mooney
SKU: BELL-10888770
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (92 reviews)

SKU: BELL-10888770

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

92 reviews

Open Brand When Push Comes To Pull In A Webmade World The Aiga Design Press Kelly Mooney instant download after payment.

Publisher: New Riders

File Extension: PDF

File size: 2.07 MB

Pages: 216

Author: Kelly Mooney, Nita Rollins

ISBN: 9780321544230, 0321544234

Language: English

Year: 2008

Product desciption

Open Brand When Push Comes To Pull In A Webmade World The Aiga Design Press Kelly Mooney by Kelly Mooney, Nita Rollins 9780321544230, 0321544234 instant download after payment.

Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry.
From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The Open Brand illuminates both the risks and immense rewards of doing so, and describes the essential consumer experiences that are requisite for cultural relevance―On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world.