Open Innovation In The Food And Beverage Industry Marian Garcia Martinez by Marian Garcia Martinez 9780857095954, 0857095951 instant download after payment.

Food and beverage companies are increasingly choosing to pursue "open innovation", an approach in which external ideas and paths to market are exploited alongside internal ones. This book outlines essential open innovation concepts and illustrates the experiences of those applying them in the food and beverage industries through case studies. Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Following sections review the role of partners and networks in open innovation, with collaboration, co-creation of value with consumers, the effectiveness of cluster organizations and the importance of network knowledge and explore the establishment and varied management aspects of open innovation partnerships and networks. Finally, the conclusion focuses on open innovation tools, processes and managerial frameworks alongside a discussion of the development, application and psychology of a range of initiatives.