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Org Design For Design Orgs Peter Merholz

  • SKU: BELL-48507244
Org Design For Design Orgs Peter Merholz
$ 31.00 $ 45.00 (-31%)

4.0

26 reviews

Org Design For Design Orgs Peter Merholz instant download after payment.

Publisher: O'Reilly Media
File Extension: PDF
File size: 3.66 MB
Author: Peter Merholz
ISBN: 9781491938348, 149193834X
Language: English
Year: 2016

Product desciption

Org Design For Design Orgs Peter Merholz by Peter Merholz 9781491938348, 149193834X instant download after payment.

Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You'll discover:

  • Why design's role has evolved in the digital age
  • How to infuse design into every product and service experience
  • The 12 qualities of effective design organizations
  • How to structure your design team through a Centralized Partnership
  • Design team roles and evolution
  • The process of recruiting and hiring designers
  • How...
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