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Organizing Marketing And Sales Mastering Contemporary B2b Challenges 1st Edition Per Andersson

  • SKU: BELL-43761886
Organizing Marketing And Sales Mastering Contemporary B2b Challenges 1st Edition Per Andersson
$ 31.00 $ 45.00 (-31%)

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Organizing Marketing And Sales Mastering Contemporary B2b Challenges 1st Edition Per Andersson instant download after payment.

Publisher: Emerald Group Publishing
File Extension: PDF
File size: 6.16 MB
Pages: 368
Author: Per Andersson, Björn Axelsson, Christopher Rosenqvist
ISBN: 9781787549685, 9781787549692, 1787549682, 1787549690
Language: English
Year: 2018
Edition: 1

Product desciption

Organizing Marketing And Sales Mastering Contemporary B2b Challenges 1st Edition Per Andersson by Per Andersson, Björn Axelsson, Christopher Rosenqvist 9781787549685, 9781787549692, 1787549682, 1787549690 instant download after payment.

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

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