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Origination The Geographies Of Brands And Branding Pike Andy

Name: Origination The Geographies Of Brands And Branding Pike Andy
SKU: BELL-5311698
Price: 31.00 USD
Availability: InStock
Rating: 5 (60 reviews)

SKU: BELL-5311698

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

60 reviews

Origination The Geographies Of Brands And Branding Pike Andy instant download after payment.

Publisher: Wiley Blackwell

File Extension: PDF

File size: 14.12 MB

Pages: 245

Author: Pike, Andy

ISBN: 9781118556276, 9781118556313, 9781118556399, 1118556275, 1118556313, 1118556399

Language: English

Year: 2015

Product desciption

Origination The Geographies Of Brands And Branding Pike Andy by Pike, Andy 9781118556276, 9781118556313, 9781118556399, 1118556275, 1118556313, 1118556399 instant download after payment.

'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl.
Abstract: Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.