Packaging Research In Food Product Design And Development Howard R Moskowitz by Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza(auth.) 9780813812229, 9781444319330, 0813812224, 1444319337 instant download after payment.

Content:
Chapter 1 A Practitioner's Guide to Research, or What You Should Know (pages 1–14):
Chapter 2 Consumer Packaging: Important Functionally, but Not Attitudinally (pages 15–23):
Chapter 3 Starting at the Beginning: Experimenting to Discover What Shape “Wins” (pages 24–34):
Chapter 4 Patterns in Packages: Learning from Many Packages and Many Attributes (pages 35–41):
Chapter 5 A Gentle Introduction to the World of Systematics (pages 42–49):
Chapter 6 Identify What Works by Letting the Competition Do the Work (pages 50–60):
Chapter 7 Psychophysics and the Issue of Price/Value (pages 61–70):
Chapter 8 Idea Factories: Where Do Packaging (and Other) Ideas Come from? (pages 71–84):
Chapter 9 Defining the New Package: Specifying the Package at the Concept Level (pages 85–94):
Chapter 10 What Should My Package Say? (pages 95–105):
Chapter 11 What Concepts Tell Us versus What Packages Tell Us for the Same Product—Case History: Pretzels (pages 106–116):
Chapter 12 “Closing in on the Container” (pages 117–125):
Chapter 13 Action and Reality: Using Video for the Package Experience (pages 126–136):
Chapter 14 Do Labels Make a Difference? (pages 137–148):
Chapter 15 Understanding Nutritional Labeling: Case Study—Ice Cream (pages 149–161):
Chapter 16 Healthy Pasta: Nutritional Labeling and the Role of Messages (pages 162–175):
Chapter 17 Emotions and Package Design—Coffee (pages 177–187):
Chapter 18 Beyond the Stimulus to the “Experience” (pages 188–199):
Chapter 19 Homo economicus Rears Its Head (pages 200–209):
Chapter 20 Which Should I Choose?—Packages on the Shelf (pages 210–218):
Chapter 21 Response Time (pages 219–229):
Chapter 22 Combining Eye Tracking with Experimental Design (pages 230–246):
Chapter 23 Taking Stock and Summing Up (pages 247–252):