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Pathways Less Traveled To Value Creation Interaction Dialogue And Knowledge Generation David Ballantyne

Name: Pathways Less Traveled To Value Creation Interaction Dialogue And Knowledge Generation David Ballantyne
SKU: BELL-51335986
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (98 reviews)

SKU: BELL-51335986

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

98 reviews

Pathways Less Traveled To Value Creation Interaction Dialogue And Knowledge Generation David Ballantyne instant download after payment.

Publisher: Emerald Publishing Limited

File Extension: PDF

File size: 1.05 MB

Pages: 69

Author: David Ballantyne

ISBN: 9781845443696, 1845443691

Language: English

Year: 2004

Product desciption

Pathways Less Traveled To Value Creation Interaction Dialogue And Knowledge Generation David Ballantyne by David Ballantyne 9781845443696, 1845443691 instant download after payment.

Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled “Pathways less traveled to value creation: interaction, dialogue and knowledge generation” articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it.