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Personal Brand Creation In The Digital Age Theory Research And Practice Mateusz Grzesiak

Name: Personal Brand Creation In The Digital Age Theory Research And Practice Mateusz Grzesiak
SKU: BELL-10450852
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (34 reviews)

SKU: BELL-10450852

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

34 reviews

Personal Brand Creation In The Digital Age Theory Research And Practice Mateusz Grzesiak instant download after payment.

Publisher: Palgrave Pivot

File Extension: PDF

File size: 3.36 MB

Pages: 198

Author: Mateusz Grzesiak

ISBN: 9783319696966, 3319696963

Language: English

Year: 2018

Product desciption

Personal Brand Creation In The Digital Age Theory Research And Practice Mateusz Grzesiak by Mateusz Grzesiak 9783319696966, 3319696963 instant download after payment.

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.