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Perspectives On International Marketing Reissued Rle International Business Stanley Paliwoda

Name: Perspectives On International Marketing Reissued Rle International Business Stanley Paliwoda
SKU: BELL-51249470
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (42 reviews)

SKU: BELL-51249470

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

42 reviews

Perspectives On International Marketing Reissued Rle International Business Stanley Paliwoda instant download after payment.

Publisher: Taylor & Francis Group

File Extension: EPUB

File size: 4.17 MB

Pages: 393

Author: Stanley Paliwoda

ISBN: 9781135126674, 1135126674

Language: English

Year: 2012

Product desciption

Perspectives On International Marketing Reissued Rle International Business Stanley Paliwoda by Stanley Paliwoda 9781135126674, 1135126674 instant download after payment.

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.