Pitch Perfect Communicating With Traditional And Social Media For Scholars Researchers And Academic Leaders Kindle William Tyson by William Tyson 9781579223335, 1579223338 instant download after payment.

"In a time of growing scientific, technological and ethical complexity in all aspects of our lives, the need for researchers and the academic community to reach out to the public has never been more important. Bill Tyson has provided the tools for getting important information off the sidelines and into the national dialogue without compromising objectivity and scholarship.",-Thomas S. Litwin, Director, Clark Science Center, Smith College "Do you want media attention? Then read Bill Tyson's Pitch Perfect. Better than anything else I've read, Tyson teaches strategies for presenting yourself effectively to both old and new media. He shows you how and he helps you understand why.",-Douglas Bennett, President, Earlham College "As an academic publisher, I work with hundreds of scholars, encouraging them to communicate their research to the widest audience possible. With clear examples and telling anecdotes from across the academic disciplines, Tyson gives faculty a map for transcending their circle of peers and spreading the key points of their research to a larger public.",-Marlie Wasserman, Director, Rutgers University Press "This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertain.