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Place Branding In Strategic Spatial Planning An Analysis At The Regional Scale With Special Reference To Northern Portugal Eduardo Henrique Da Silva Oliveira

  • SKU: BELL-54459386
Place Branding In Strategic Spatial Planning An Analysis At The Regional Scale With Special Reference To Northern Portugal Eduardo Henrique Da Silva Oliveira
$ 31.00 $ 45.00 (-31%)

4.3

98 reviews

Place Branding In Strategic Spatial Planning An Analysis At The Regional Scale With Special Reference To Northern Portugal Eduardo Henrique Da Silva Oliveira instant download after payment.

Publisher: University of Groningen
File Extension: PDF
File size: 4.19 MB
Pages: 284
Author: Eduardo Henrique da Silva Oliveira
ISBN: 9789036785655, 9036785650
Language: English
Year: 2016

Product desciption

Place Branding In Strategic Spatial Planning An Analysis At The Regional Scale With Special Reference To Northern Portugal Eduardo Henrique Da Silva Oliveira by Eduardo Henrique Da Silva Oliveira 9789036785655, 9036785650 instant download after payment.

Place branding has also become an increasingly appealing topic for academic research. The theoretical assumption postulated in this thesis is that place branding could and perhaps should be integrated into strategic spatial planning, independent of the geographical scale of application and whether the place branding initiatives are novel or a re-branding exercise. This thesis investigates the empirical significance of a regional branding strategy for northern Portugal, integrated into wider strategic spatial planning, and its ability to overcome the entrenched regional, economic and social difficulties and imbalances.

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