Playing To Win How Strategy Really Works 1st Edition Ag Lafley Roger L Martin by A.g. Lafley & Roger L. Martin 9781422187395, 142218739X instant download after payment.

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?
Winning
CEO A.G. Lafley is now back at the helm of consumer goods giant Procter
& Gamble. If you want to know the strategy he’ll use to restore
P&G to its former dominance—read this book.Playing to Win, a noted
Wall Street Journal and Washington Post bestseller, outlines the
strategic approach Lafley, in close partnership with strategic adviser
Roger Martin, used to double P&G’s sales, quadruple its profits, and
increase its market value by more than $100 billion when Lafley was
first CEO (he led the company from 2000 to 2009). The book shows leaders
in any type of organization how to guide everyday actions with larger
strategic goals built around the clear, essential elements that
determine business success— where to play and how to win.
Lafley and
Martin have created a set of five essential strategic choices that, when
addressed in an integrated way, will move you ahead of your
competitors. They are: (1) What is our winning aspiration? (2) Where
will we play? (3) How will we win? (4) What capabilities must we have in
place to win? and (5) What management systems are required to support
our choices? The result is a playbook for winning.
The stories of how
P&G repeatedly won by applying this method to iconic brands such as
Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how
deciding on a strategic approach—and then making the right choices to
support it —makes the difference between just playing the game and
actually winning.
Playing to Win outlines a proven method that has worked
for some of today’s most celebrated brands and products. Let this book
serve as your new guide to winning, as well.