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Political Marketing A Comparative Perspective Darren G Lilleker

  • SKU: BELL-53770282
Political Marketing A Comparative Perspective Darren G Lilleker
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Political Marketing A Comparative Perspective Darren G Lilleker instant download after payment.

Publisher: Manchester University Press
File Extension: PDF
File size: 9.16 MB
Pages: 258
Author: Darren G. Lilleker, Jennifer Lees-Marshment, Jennifer Lees-Marshment, Dr
ISBN: 9780719068713, 0719068711
Language: English
Year: 2005

Product desciption

Political Marketing A Comparative Perspective Darren G Lilleker by Darren G. Lilleker, Jennifer Lees-marshment, Jennifer Lees-marshment, Dr 9780719068713, 0719068711 instant download after payment.

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

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