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Pricing Strategies 1st Edition Robert M Schindler

  • SKU: BELL-48383420
Pricing Strategies 1st Edition Robert M Schindler
$ 31.00 $ 45.00 (-31%)

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Pricing Strategies 1st Edition Robert M Schindler instant download after payment.

Publisher: SAGE
File Extension: PDF
File size: 4.88 MB
Pages: 417
Author: Robert M. Schindler
ISBN: 9781412964746, 1412964741
Language: English
Year: 2011
Edition: 1

Product desciption

Pricing Strategies 1st Edition Robert M Schindler by Robert M. Schindler 9781412964746, 1412964741 instant download after payment.

"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.

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