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60 reviewsTelevision programming has evolved greatly in its 70-plus years of wide availability in the United States, and so has the documentation of that programming. “What’s on?” has been a question viewers have been asking from the start, even in the 1940s when they might have had only one or two channels available, and those were on only a few hours per day.
Now it seems like we have — what? — more TV programs than stars in the sky or grains of sand on the beach. Perhaps it is time for a curated guide, a compilation of what is best and where it can be found in this complicated era of streaming TV.
Oddly enough, our grandparents had the same problem, in a somewhat different way. For them television shows were an addition to the hundreds of network radio shows they were already familiar with; how could they find out what was on the new medium and where to find it?
To serve this need TV Guide was launched as a local magazine in New York in 1948. It merged with similar magazines in other markets to become national in 1953, and by the 1960s it was the most widely circulated publication in the country, with 19 million subscribers. It dealt only with current TV, which was appropriate for the time since so few shows were rerun (most early shows were broadcast live and not rerun at all; later filmed shows were rerun only selectively, usually by local stations late at night).
In the mid-1970s when Earle Marsh and I approached publishers about a compendium of all TV shows, both past and present, we were met with a