EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Principles Of Integrated Marketing Communications Teamira 2nd Edition Lawrence Ang

Name: Principles Of Integrated Marketing Communications Teamira 2nd Edition Lawrence Ang
SKU: BELL-52220472
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (44 reviews)

SKU: BELL-52220472

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

44 reviews

Principles Of Integrated Marketing Communications Teamira 2nd Edition Lawrence Ang instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 18.7 MB

Pages: 528

Author: Lawrence Ang

ISBN: 9781108703116, 1108703119

Language: English

Year: 2021

Edition: 2

Product desciption

Principles Of Integrated Marketing Communications Teamira 2nd Edition Lawrence Ang by Lawrence Ang 9781108703116, 1108703119 instant download after payment.

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.