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Principles Of Marketing 14th Edition 14th Edition Philip Kotler

  • SKU: BELL-2435126
Principles Of Marketing 14th Edition 14th Edition Philip Kotler
$ 31.00 $ 45.00 (-31%)

4.3

68 reviews

Principles Of Marketing 14th Edition 14th Edition Philip Kotler instant download after payment.

Publisher: Prentice Hall
File Extension: PDF
File size: 32.97 MB
Pages: 740
Author: Philip Kotler, Gary Armstrong
ISBN: 9780132167123, 0132167123
Language: English
Year: 2011
Edition: 14

Product desciption

Principles Of Marketing 14th Edition 14th Edition Philip Kotler by Philip Kotler, Gary Armstrong 9780132167123, 0132167123 instant download after payment.

Learn how to create value and gain loyal customers.   Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.   The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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