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Principles Of Pricing An Analytical Approach 1st Edition Professor Rakesh V Vohra

  • SKU: BELL-5520440
Principles Of Pricing An Analytical Approach 1st Edition Professor Rakesh V Vohra
$ 31.00 $ 45.00 (-31%)

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Principles Of Pricing An Analytical Approach 1st Edition Professor Rakesh V Vohra instant download after payment.

Publisher: Cambridge University Press
File Extension: PDF
File size: 1.07 MB
Pages: 262
Author: Professor Rakesh V. Vohra, Professor Lakshman Krishnamurthi
ISBN: 9781107010659, 1107010659
Language: English
Year: 2012
Edition: 1

Product desciption

Principles Of Pricing An Analytical Approach 1st Edition Professor Rakesh V Vohra by Professor Rakesh V. Vohra, Professor Lakshman Krishnamurthi 9781107010659, 1107010659 instant download after payment.

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.

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