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Principles Of Retailing John Fernie Christopher Moore Suzanne Fernie

  • SKU: BELL-1681770
Principles Of Retailing John Fernie Christopher Moore Suzanne Fernie
$ 31.00 $ 45.00 (-31%)

4.4

92 reviews

Principles Of Retailing John Fernie Christopher Moore Suzanne Fernie instant download after payment.

Publisher: Butterworth-Heinemann
File Extension: PDF
File size: 7.43 MB
Pages: 392
Author: John Fernie, Christopher Moore, Suzanne Fernie
ISBN: 9780750647038, 9781429483704, 0750647035, 1429483709
Language: English
Year: 2003

Product desciption

Principles Of Retailing John Fernie Christopher Moore Suzanne Fernie by John Fernie, Christopher Moore, Suzanne Fernie 9780750647038, 9781429483704, 0750647035, 1429483709 instant download after payment.

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:* The changing retail environment* Managing change in the retail sector* Understanding the supply chain* Mastering retail operationsWritten by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference. * Reflects the increasingly global nature of the field by taking an international/pan-European approach.* Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.* Supported by a full online teacher's Resource pack.

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