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Problems In Marketing Luiz Moutinho Charles S Chien

SKU: BELL-47256480

$ 31.00 ~~$ 45.00~~ (-31%)

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Problems In Marketing Luiz Moutinho Charles S Chien instant download after payment.

Publisher: SAGE Publications Limited

File Extension: PDF

File size: 1.66 MB

Pages: 336

Author: Luiz Moutinho, Charles S Chien

ISBN: 9780761971795, 0761971793

Language: English

Year: 2007

Product desciption

Problems In Marketing Luiz Moutinho Charles S Chien by Luiz Moutinho, Charles S Chien 9780761971795, 0761971793 instant download after payment.

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.