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Process based Strategic Planning 5th Edition by Anthony Clark, Richard Kuhn, Rudolf Grunig, Anthony Clark ISBN 3540685790 9783540685791

  • SKU: BELL-2198696
Process based Strategic Planning 5th Edition by Anthony Clark, Richard Kuhn, Rudolf Grunig, Anthony Clark ISBN 3540685790 9783540685791
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Process based Strategic Planning 5th Edition by Anthony Clark, Richard Kuhn, Rudolf Grunig, Anthony Clark ISBN 3540685790 9783540685791 instant download after payment.

Publisher: Springer
File Extension: PDF
File size: 2.71 MB
Pages: 370
Author: Rudolf Grünig, Richard Kühn
ISBN: 9783540685791, 3540685790
Language: English
Year: 2008
Edition: 5th ed.

Product desciption

Process based Strategic Planning 5th Edition by Anthony Clark, Richard Kuhn, Rudolf Grunig, Anthony Clark ISBN 3540685790 9783540685791 by Rudolf Grünig, Richard Kühn 9783540685791, 3540685790 instant download after payment.

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Product details:

ISBN 10: 3540685790 
ISBN 13: 9783540685791
Author: Anthony Clark, Richard Kuhn, Rudolf Grunig, Anthony Clark

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

Process based Strategic Planning 5th Table of contents:

Part I: Understanding Strategic Planning and Its Process

  • Chapter 1: The Essence of Strategic Planning
    • Defining Strategy and Strategic Planning
    • Why Organizations Need a Strategic Plan
    • Benefits of a Process-Based Approach
    • Common Pitfalls and How to Avoid Them
  • Chapter 2: The Strategic Planning Framework
    • Overview of the Core Process Steps
    • Key Principles of Effective Strategic Planning (e.g., participation, flexibility, clear communication)
    • Role of Leadership and the Planning Team
  • Chapter 3: Preparing for the Planning Journey
    • Assessing Organizational Readiness
    • Defining the Scope and Time Horizon of the Plan
    • Allocating Resources for the Planning Process
    • Establishing Communication Protocols

Part II: The Strategic Planning Process - Step-by-Step

  • Chapter 4: Step 1: Defining Mission, Vision, and Values
    • Crafting a Compelling Mission Statement
    • Developing an Inspiring Vision for the Future
    • Articulating Core Values and Guiding Principles
    • Techniques for Facilitating Consensus
  • Chapter 5: Step 2: Conducting the Environmental Scan (SWOT/PESTLE/Porter's)
    • Analyzing Strengths, Weaknesses, Opportunities, and Threats (SWOT)
    • External Environment Analysis (PESTLE: Political, Economic, Sociocultural, Technological, Legal, Environmental)
    • Competitive Analysis (Porter's Five Forces)
    • Gathering and Interpreting Data
  • Chapter 6: Step 3: Identifying Strategic Issues and Priorities
    • Synthesizing Scan Findings into Key Challenges/Opportunities
    • Prioritization Techniques (e.g., urgency/impact matrix)
    • Formulating Strategic Questions
  • Chapter 7: Step 4: Developing Strategic Goals and Objectives
    • Translating Priorities into Measurable Goals
    • Setting SMART Objectives (Specific, Measurable, Achievable, Relevant, Time-bound)
    • Balanced Scorecard and other Frameworks for Goal Setting
  • Chapter 8: Step 5: Formulating Strategies and Action Plans
    • Generating Strategic Alternatives
    • Evaluating and Selecting Strategies
    • Developing Detailed Action Plans (Who, What, When, How)
    • Resource Allocation and Budgeting for Initiatives
  • Chapter 9: Step 6: Implementing and Communicating the Plan
    • Cascading the Strategy Throughout the Organization
    • Building Buy-in and Commitment
    • Effective Communication Strategies (Internal and External)
    • Overcoming Implementation Barriers

Part III: Monitoring, Evaluation, and Adaptation

  • Chapter 10: Step 7: Monitoring Performance and Progress
    • Establishing Key Performance Indicators (KPIs)
    • Designing Dashboards and Reporting Systems
    • Regular Review Meetings and Accountability Structures
  • Chapter 11: Step 8: Evaluating and Adapting the Plan
    • Conducting Periodic Strategic Reviews
    • Assessing the Effectiveness of Strategies
    • Responding to Changes in the Environment
    • The Continuous Loop of Strategic Learning and Adjustment
  • Chapter 12: Leading and Sustaining the Planning Process
    • The Role of the Strategic Leader
    • Fostering a Culture of Strategic Thinking
    • Integrating Planning with Daily Operations
    • Leveraging Technology in Strategic Planning

Part IV: Advanced Topics and Special Considerations

  • Chapter 13: Strategic Planning for Non-Profits and Public Sector

  • Chapter 14: Strategic Planning in a Dynamic (Agile) Environment

  • Chapter 15: Scenario Planning and Risk Management in Strategy

  • Chapter 16: Corporate Social Responsibility and Sustainability in Strategic Planning

  • Chapter 17: Tools and Software for Strategic Planning

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Tags: Anthony Clark, Richard Kuhn, Rudolf Grunig, Anthony Clark, Strategic

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