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Product And Service Design Innovation António Augusto Fernandes

  • SKU: BELL-46461620
Product And Service Design Innovation António Augusto Fernandes
$ 35.00 $ 45.00 (-22%)

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Product And Service Design Innovation António Augusto Fernandes instant download after payment.

Publisher: Springer
File Extension: PDF
File size: 9.65 MB
Pages: 286
Author: António Augusto Fernandes
ISBN: 9783031127731, 3031127730
Language: English
Year: 2022

Product desciption

Product And Service Design Innovation António Augusto Fernandes by António Augusto Fernandes 9783031127731, 3031127730 instant download after payment.

This textbook describes strategic product and service planning, introducing the concept of innovation. Linear models of product development are presented, and the product concept and system architecture generation are introduced. The responsiveness of the development process to uncertainty and complexity is covered, as well as ways of managing portfolios, programmes and projects. This textbook results from the author's experience of teaching more than 40 years. The methods described in the book have been taught and applied by the students. Examples of concept development projects of products and services carried out by the students are described, many of them revealing great creativity.

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