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Product And Services Management 1st Edition George J Avlonitis

  • SKU: BELL-1813724
Product And Services Management 1st Edition George J Avlonitis
$ 31.00 $ 45.00 (-31%)

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Product And Services Management 1st Edition George J Avlonitis instant download after payment.

Publisher: SAGE Publications Ltd
File Extension: PDF
File size: 1.04 MB
Pages: 280
Author: George J Avlonitis, Paulina Papastathopoulou
ISBN: 9781412908641, 9781412908658, 9781847878021, 1412908647, 1412908655, 1847878024
Language: English
Year: 2006
Edition: 1

Product desciption

Product And Services Management 1st Edition George J Avlonitis by George J Avlonitis, Paulina Papastathopoulou 9781412908641, 9781412908658, 9781847878021, 1412908647, 1412908655, 1847878024 instant download after payment.

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product’s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

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