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Product Innovation Leading Change Through Integrated Product Development David L Rainey

  • SKU: BELL-1391614
Product Innovation Leading Change Through Integrated Product Development David L Rainey
$ 31.00 $ 45.00 (-31%)

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Product Innovation Leading Change Through Integrated Product Development David L Rainey instant download after payment.

Publisher: Cambridge University Press
File Extension: PDF
File size: 4.33 MB
Pages: 641
Author: David L. Rainey
ISBN: 9780521842754, 0521842751
Language: English
Year: 2005

Product desciption

Product Innovation Leading Change Through Integrated Product Development David L Rainey by David L. Rainey 9780521842754, 0521842751 instant download after payment.

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

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