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Product Management 4th Edition Donald Lehmann Russell Winer

Name: Product Management 4th Edition Donald Lehmann Russell Winer
SKU: BELL-10966028
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (20 reviews)

SKU: BELL-10966028

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

20 reviews

Product Management 4th Edition Donald Lehmann Russell Winer instant download after payment.

Publisher: McGraw-Hill Education

File Extension: PDF

File size: 18.34 MB

Pages: 494

Author: Donald Lehmann, Russell Winer

ISBN: 9780072865981, 0072865989

Language: English

Year: 2004

Edition: 4

Product desciption

Product Management 4th Edition Donald Lehmann Russell Winer by Donald Lehmann, Russell Winer 9780072865981, 0072865989 instant download after payment.

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.