Proliferation Of Hallyu Wave And Korean Popular Culture Across The World A Systematic Literature Review From 20002019 Garima Ganghariya And Dr Rubal Kanozia by Garima Ganghariya And Dr Rubal Kanozia instant download after payment.

The exponential growth in the popularity of Korean pop cultural products across the globe known as
Hallyu wave has grabbed the attention of people worldwide. At times when the geographic
boundaries have become blurred due to the virtual connectivity and advancement in internet
technology, South Korean popular culture is developing at an unprecedented rate across the globe.
The popularity is such that it has entered the mainstream even competing with the Hollywood films,
dramas and music. The field of Hallyu though has attracted many from the academia, as it is still a
newer research area, not many significant attempts have been made to review the literature in a
systematic manner. The major objective of this paper is to acquire a better understanding, and a
detailed review of the research regarding Hallyu wave, its allied areas, current status and trends.
Systematic Literature Review (SLR) is the method used for this paper. This research has utilized the
methods presented by Junior & Filho (2010), Jabbour (2013) and Seuring (2013). The researchers have
deployed a systematic literature review approach to collect, analyze and synthesize data regarding
the Hallyu wave, addressing a variety of topics using Google Scholar between 2000 and 2019 and
selected 100 primary research articles. From the systematic literature review, the results or main gaps
from the existing literature have been uncovered. For example: most of the low income countries do
not have extensive research on Hallyu or most of the research on Hallyu is done in the region of East
Asia and Pacific.