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Proven Strategies In Competitive Intelligence Lessons From The Trenches 1st John E Prescott

  • SKU: BELL-2013850
Proven Strategies In Competitive Intelligence Lessons From The Trenches 1st John E Prescott
$ 31.00 $ 45.00 (-31%)

4.4

32 reviews

Proven Strategies In Competitive Intelligence Lessons From The Trenches 1st John E Prescott instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 1.83 MB
Pages: 288
Author: John E. Prescott
ISBN: 9780471039815, 9780471401780, 0471039810, 0471401781
Language: English
Year: 2001
Edition: 1st

Product desciption

Proven Strategies In Competitive Intelligence Lessons From The Trenches 1st John E Prescott by John E. Prescott 9780471039815, 9780471401780, 0471039810, 0471401781 instant download after payment.

Tested-in-the-trenches competitive intelligence techniques used at today's top companiesThis book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI teamNumerous case studies vividly illustrating cutting-edge CI techniques in action

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