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Public Communication Campaigns 4 Ronald E Rice Charles Atkin

Name: Public Communication Campaigns 4 Ronald E Rice Charles Atkin
SKU: BELL-10016986
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (98 reviews)

SKU: BELL-10016986

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

98 reviews

Public Communication Campaigns 4 Ronald E Rice Charles Atkin instant download after payment.

Publisher: Sage Publications, Inc

File Extension: PDF

File size: 4.13 MB

Pages: 392

Author: Ronald E. Rice; Charles Atkin

ISBN: 9781412987707, 1412987709

Language: English

Year: 2012

Edition: 4.

Product desciption

Public Communication Campaigns 4 Ronald E Rice Charles Atkin by Ronald E. Rice; Charles Atkin 9781412987707, 1412987709 instant download after payment.

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.