Public Diplomacy Taxonomies And Histories Nicholas J Cull by Nicholas J. Cull instant download after payment.

Public diplomacy is a term much used but seldom sub
jected to rigorous analysis. This article?which draws
heavily on a report commissioned by the British
Foreign and Commonwealth Office in the spring of
2007?sets out a simple taxonomy of public diplomacy's
components and their interrelationships. These compo
nents are (1) listening, (2) advocacy, (3) cultural diplo
macy, (4) exchange, and (5) international broadcasting.
It examines five successful and five unsuccessful uses of
each individual component drawing from the history of
U.S., Franco-German, Swiss, and British diplomatic
practice. The failures arise chiefly from a discrepancy
between rhetoric and reality. The final section applies
the author s taxonomy to the challenges of contempo
rary public diplomacy and places special emphasis on
the need to conceptualize the task of the public diplo
mat as that of the creator and disseminator of "m?mes"
(ideas capable of being spread from one
person
to
another across a social network) and as a creator and
facilitator of networks and relationships.