Public Health Advocacy And Tobacco Control Making Smoking History Simon Chapmanauth by Simon Chapman(auth.) 9780470692479, 9781405161633, 0470692472, 1405161639 instant download after payment.

Simon Chapman is one of the world's leading advocates for tobacco control, having won the coveted Luther Terry and WHO medals. His experience straddles 30 years of activism, highly original research and analysis, having run advocacy training on every continent and editing the British Medical Journal's Tobacco Control research journal. In this often witty and personal book, he lays out a program for making smoking history. He eviscerates ineffective approaches, condemns overly enthusiastic policies which ignore important ethical principles, and provides a cookbook of strategy and tactics for denormalising smoking and the industry which promotes it.

Public Health Advocacy and Tobacco Control is divided into two sections. The first contains chapters spanning such key topics as the place of advocacy in tobacco control, ethical issues, smoking cessation and prevention, harm reduction and product regulation and the denormalisation of smoking. The second section provides an invaluable A-Z of tobacco control advocacy strategy from Accuracy to Whistleblowers.

Content:
Chapter 1 Death is Inevitable, so why Bother with Tobacco Control? Ethical Issues and Tobacco Control (pages 1–22):
Chapter 2 The Place of Advocacy in Tobacco Control (pages 23–61):
Chapter 3 The News on Smoking (pages 62–75):
Chapter 4 Dead Customers are Unprofitable Customers: Potential and Pitfalls in Harm Reduction and Product Regulation (pages 76–128):
Chapter 5 Accelerating Smoking Cessation and Prevention in Whole Communities (pages 129–152):
Chapter 6 The Denormalisation of Smoking (pages 153–171):
Chapter 7 Vector Control: Controlling the Tobacco Industry and its Promotions (pages 172–197):
Chapter 8 Making Smoking History: How Low Can We Go? (pages 198–206):
Chapter 9 An A–Z of Tobacco Control Advocacy Strategy (pages 207–290):