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Public Information Campaigns And Opinion Research A Handbook For The Student And Practitioner 1st Edition Hansdieter Klingemann

Name: Public Information Campaigns And Opinion Research A Handbook For The Student And Practitioner 1st Edition Hansdieter Klingemann
SKU: BELL-1663384
Price: 31.00 USD
Availability: InStock
Rating: 4 (96 reviews)

SKU: BELL-1663384

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

96 reviews

Public Information Campaigns And Opinion Research A Handbook For The Student And Practitioner 1st Edition Hansdieter Klingemann instant download after payment.

Publisher: SAGE Publications Ltd

File Extension: PDF

File size: 1.26 MB

Pages: 194

Author: Hans-Dieter Klingemann, Andrea Roemmele

ISBN: 9780761964315, 9781412932646, 0761964312, 1412932645

Language: English

Year: 2001

Edition: 1

Product desciption

Public Information Campaigns And Opinion Research A Handbook For The Student And Practitioner 1st Edition Hansdieter Klingemann by Hans-dieter Klingemann, Andrea Roemmele 9780761964315, 9781412932646, 0761964312, 1412932645 instant download after payment.

Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens. This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research. Part 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like,