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Public Relations A Practical Guide To The Basics 2nd Philip Henslowe

  • SKU: BELL-1395230
Public Relations A Practical Guide To The Basics 2nd Philip Henslowe
$ 31.00 $ 45.00 (-31%)

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Public Relations A Practical Guide To The Basics 2nd Philip Henslowe instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 1.25 MB
Pages: 161
Author: Philip Henslowe
ISBN: 9780749440725, 0749440724
Language: English
Year: 2003
Edition: 2nd

Product desciption

Public Relations A Practical Guide To The Basics 2nd Philip Henslowe by Philip Henslowe 9780749440725, 0749440724 instant download after payment.

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.

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