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ISBN 10: 0230205836
ISBN 13: 9780230205833
Author: Trevor Morris, Simon Goldsworthy
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
What is Public Relations?
Lessons from History
The Structure of the PR Industry
PR and Integrated Marketing Communications
PR Sectors and Specialisms
The Reputation of Public Relations
The Law and Public Relations
Public Relations Ethics
The Academic Study of Public Relations
POSTAR, a PR Planning Aid
Objectives
Strategy
Methods
How to Be Creative
Tactics
Administration
Evaluating Results
Crisis Management
Creating a Socially Responsible Image
Dealing with the Media
Press Releases
Writing Feature Articles and Opinion Pieces
How to Call a Journalist
Internal Communications
How to Make an Effective Speech or Presentation
PR Photography and Images
How to Plan and Run Events
PR Skills in the Online World
PR Growth Sectors
Factors Influencing Growth
the new republic publisher
york public relations
international relations new york times
europe's relationship with russia
europe and russia relations
europe relations with
u.s.-eu relations 2022
Tags: Trevor Morris, Simon Goldsworthy, Relations, Europe
