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Public Relations In India New Tasks And Responsibilites J V Vilanilam

  • SKU: BELL-2433398
Public Relations In India New Tasks And Responsibilites J V Vilanilam
$ 31.00 $ 45.00 (-31%)

5.0

110 reviews

Public Relations In India New Tasks And Responsibilites J V Vilanilam instant download after payment.

Publisher: SAGE Publications
File Extension: PDF
File size: 1.51 MB
Pages: 311
Author: J. V. Vilanilam
ISBN: 9788132106296, 8132106296
Language: English
Year: 2011

Product desciption

Public Relations In India New Tasks And Responsibilites J V Vilanilam by J. V. Vilanilam 9788132106296, 8132106296 instant download after payment.

Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice.

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