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Public Relations Metrics Research And Evaluation 1st Edition Betteke Van Ruler

Name: Public Relations Metrics Research And Evaluation 1st Edition Betteke Van Ruler
SKU: BELL-5205990
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (102 reviews)

SKU: BELL-5205990

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

102 reviews

Public Relations Metrics Research And Evaluation 1st Edition Betteke Van Ruler instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 2.38 MB

Pages: 344

Author: Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

ISBN: 9780805862720, 0805862722

Language: English

Year: 2008

Edition: 1

Product desciption

Public Relations Metrics Research And Evaluation 1st Edition Betteke Van Ruler by Betteke Van Ruler, Ana Tkalac Vercic, Dejan Vercic 9780805862720, 0805862722 instant download after payment.

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.