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Public Relations Strategy 2nd Ed Sandra Oliver

SKU: BELL-1232320

$ 31.00 ~~$ 45.00~~ (-31%)

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Public Relations Strategy 2nd Ed Sandra Oliver instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 3.58 MB

Pages: 161

Author: Sandra Oliver

ISBN: 9780749448653, 0749448652

Language: English

Year: 2007

Edition: 2nd ed

Product desciption

Public Relations Strategy 2nd Ed Sandra Oliver by Sandra Oliver 9780749448653, 0749448652 instant download after payment.

Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат: pdf Издат.:Kogan Page Страниц: 146 Размер: 1,2 ISBN: 0749448652 Язык: Английский0 (голосов: 0) Оценка:Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group. Contents includeNot Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.