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Public Relations The Profession And The Practice 4th Ed Lattimore

SKU: BELL-10007490

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

52 reviews

Public Relations The Profession And The Practice 4th Ed Lattimore instant download after payment.

Publisher: McGraw-Hill/Connect Learn Succeed

File Extension: PDF

File size: 15.59 MB

Pages: 433

Author: Lattimore, Dan

ISBN: 9780071310727, 9780073512051, 007131072X, 0073512052

Language: English

Year: 2013

Edition: 4th ed.

Product desciption

Public Relations The Profession And The Practice 4th Ed Lattimore by Lattimore, Dan 9780071310727, 9780073512051, 007131072X, 0073512052 instant download after payment.

"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"--