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Public Relations Writing The Essentials Of Style And Format 7th Edition Thomas H Bivins

  • SKU: BELL-10966268
Public Relations Writing The Essentials Of Style And Format 7th Edition Thomas H Bivins
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Public Relations Writing The Essentials Of Style And Format 7th Edition Thomas H Bivins instant download after payment.

Publisher: McGraw-Hill Humanities Social
File Extension: PDF
File size: 24.01 MB
Pages: 330
Author: Thomas H. Bivins
ISBN: 9780073511986, 0073511986
Language: English
Year: 2010
Edition: 7

Product desciption

Public Relations Writing The Essentials Of Style And Format 7th Edition Thomas H Bivins by Thomas H. Bivins 9780073511986, 0073511986 instant download after payment.

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.

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