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Publishing For Profit Successful Bottomline Management For Book Publishers Fourth Edition 4 Rev Exp Thomas Woll

SKU: BELL-1767100

$ 31.00 ~~$ 45.00~~ (-31%)

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Publishing For Profit Successful Bottomline Management For Book Publishers Fourth Edition 4 Rev Exp Thomas Woll instant download after payment.

Publisher: Chicago Review Press

File Extension: PDF

File size: 5.03 MB

Pages: 401

Author: Thomas Woll

ISBN: 9781556529979, 155652997X

Language: English

Year: 2010

Edition: 4 Rev Exp

Product desciption

Publishing For Profit Successful Bottomline Management For Book Publishers Fourth Edition 4 Rev Exp Thomas Woll by Thomas Woll 9781556529979, 155652997X instant download after payment.

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.