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Qualitative Marketing Research A Cultural Approach Johanna Katarina Moisander

  • SKU: BELL-1400720
Qualitative Marketing Research A Cultural Approach Johanna Katarina Moisander
$ 31.00 $ 45.00 (-31%)

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Qualitative Marketing Research A Cultural Approach Johanna Katarina Moisander instant download after payment.

Publisher: Sage Publications Ltd
File Extension: PDF
File size: 1.61 MB
Pages: 240
Author: Johanna Katarina Moisander, Professor Anu Valtonen
ISBN: 9781412903813, 1412903815
Language: English
Year: 2006

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Qualitative Marketing Research A Cultural Approach Johanna Katarina Moisander by Johanna Katarina Moisander, Professor Anu Valtonen 9781412903813, 1412903815 instant download after payment.

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. В 

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