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Quantitative Models In Marketing Research Philip Hans Franses

Name: Quantitative Models In Marketing Research Philip Hans Franses
SKU: BELL-1433294
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (56 reviews)

SKU: BELL-1433294

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

56 reviews

Quantitative Models In Marketing Research Philip Hans Franses instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 1.3 MB

Pages: 222

Author: Philip Hans Franses, Richard Paap

ISBN: 9780511013010, 9780521801669, 0521801664, 0511013019

Language: English

Year: 2001

Product desciption

Quantitative Models In Marketing Research Philip Hans Franses by Philip Hans Franses, Richard Paap 9780511013010, 9780521801669, 0521801664, 0511013019 instant download after payment.

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.