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Questionnaire Design How To Plan Structure And Write Survey Material For Effective Market Research 2nd Ian Brace

Name: Questionnaire Design How To Plan Structure And Write Survey Material For Effective Market Research 2nd Ian Brace
SKU: BELL-4922206
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (8 reviews)

SKU: BELL-4922206

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

8 reviews

Questionnaire Design How To Plan Structure And Write Survey Material For Effective Market Research 2nd Ian Brace instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 3.85 MB

Pages: 305

Author: Ian Brace

ISBN: 9780749450281, 9780749454999, 0749450282, 0749454997

Language: English

Year: 2008

Edition: 2nd

Product desciption

Questionnaire Design How To Plan Structure And Write Survey Material For Effective Market Research 2nd Ian Brace by Ian Brace 9780749450281, 9780749454999, 0749450282, 0749454997 instant download after payment.

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose the right questionnaire for the research. The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.