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Railway Photographic Advertising In Britain 19001939 Palgrave Studies In The History Of The Media 1st Ed 2018 Medcalf

  • SKU: BELL-33188908
Railway Photographic Advertising In Britain 19001939 Palgrave Studies In The History Of The Media 1st Ed 2018 Medcalf
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Railway Photographic Advertising In Britain 19001939 Palgrave Studies In The History Of The Media 1st Ed 2018 Medcalf instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 3.67 MB
Pages: 297
Author: Medcalf, Alexander
ISBN: 9783319708577, 3319708570
Language: English
Year: 2018
Edition: 1st ed. 2018

Product desciption

Railway Photographic Advertising In Britain 19001939 Palgrave Studies In The History Of The Media 1st Ed 2018 Medcalf by Medcalf, Alexander 9783319708577, 3319708570 instant download after payment.

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

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