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Rebuilding Brand America What We Must Do To Restore Our Reputation And Safeguard The Future Of American Business Abroad Dick Martin

  • SKU: BELL-2361520
Rebuilding Brand America What We Must Do To Restore Our Reputation And Safeguard The Future Of American Business Abroad Dick Martin
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Rebuilding Brand America What We Must Do To Restore Our Reputation And Safeguard The Future Of American Business Abroad Dick Martin instant download after payment.

Publisher: AMACOM Div American Mgmt Assn
File Extension: PDF
File size: 1.06 MB
Pages: 305
Author: Dick Martin
ISBN: 9780814473337, 0814473334
Language: English
Year: 2007

Product desciption

Rebuilding Brand America What We Must Do To Restore Our Reputation And Safeguard The Future Of American Business Abroad Dick Martin by Dick Martin 9780814473337, 0814473334 instant download after payment.

Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. This book is an exploration of this phenomenon, from its causes and earliest manifestations to current efforts by businesses and other organizations to mitigate it. Based on a deep understanding of anti-Americanism's roots, "Rebuilding Brand America" is a call to action that will help U.S.-based companies prosper in global markets.

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