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Reframe The Marketplace The Total Market Approach To Reaching The New Majority 1st Edition Bowman

  • SKU: BELL-5311700
Reframe The Marketplace The Total Market Approach To Reaching The New Majority 1st Edition Bowman
$ 31.00 $ 45.00 (-31%)

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Reframe The Marketplace The Total Market Approach To Reaching The New Majority 1st Edition Bowman instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 21.12 MB
Pages: 195
Author: Bowman, Jeffrey L.; Katz, Jeremy
ISBN: 9781119100263, 9781119100270, 1119100267, 1119100275
Language: English
Year: 2015
Edition: 1

Product desciption

Reframe The Marketplace The Total Market Approach To Reaching The New Majority 1st Edition Bowman by Bowman, Jeffrey L.; Katz, Jeremy 9781119100263, 9781119100270, 1119100267, 1119100275 instant download after payment.

"Reframe identifies the Total Market, a group of emerging consumers who have been ignored in marketing and advertising for the last 50 years. They are the individuals who have been part of the contemporary and cultural transformation of the world's population. That group includes underserved communities, women, the LGBT community, and the followers of non-Christian religions, among others. As an aggregate of overlooked and underserved market segments, the Total Market now constitutes more than half of the country's population. That's when the minority becomes the majority. Still, brands, businesses, advertisers and marketers have for the most part turned a blind eye to this particular quake, now worth more than $300 billion globally. How this failure to recognize and reach the most important new consumer marketplace in history happened-and how to fix it-is the entire focus and purpose of the book"--
Abstract: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.

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