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Relationship Marketing A Consumer Experience Approach Sage Advanced Marketing Series Steve Baron Tony Conway Nick J Ashil Mr Gary C Warnaby Janet Carruthers

Name: Relationship Marketing A Consumer Experience Approach Sage Advanced Marketing Series Steve Baron Tony Conway Nick J Ashil Mr Gary C Warnaby Janet Carruthers
SKU: BELL-10017808
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (10 reviews)

SKU: BELL-10017808

Relationship Marketing A Consumer Experience Approach Sage Advanced Marketing Series Steve Baron Tony Conway Nick J Ashil Mr Gary C Warnaby Janet Carruthers

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

10 reviews

Relationship Marketing A Consumer Experience Approach Sage Advanced Marketing Series Steve Baron Tony Conway Nick J Ashil Mr Gary C Warnaby Janet Carruthers instant download after payment.

Publisher: Sage Publications Ltd

File Extension: PDF

File size: 7.12 MB

Pages: 202

Author: Steve Baron; Tony Conway; Nick J. Ashil; Mr Gary C Warnaby; Janet Carruthers

ISBN: 9781412931212, 1412931215

Language: English

Year: 2010

Product desciption

Relationship Marketing A Consumer Experience Approach Sage Advanced Marketing Series Steve Baron Tony Conway Nick J Ashil Mr Gary C Warnaby Janet Carruthers by Steve Baron; Tony Conway; Nick J. Ashil; Mr Gary C Warnaby; Janet Carruthers 9781412931212, 1412931215 instant download after payment.

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer.