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Research Handbook On Export Marketing Craig C Julian

  • SKU: BELL-49833456
Research Handbook On Export Marketing Craig C Julian
$ 31.00 $ 45.00 (-31%)

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Research Handbook On Export Marketing Craig C Julian instant download after payment.

Publisher: Edward Elgar Publishing
File Extension: PDF
File size: 5.2 MB
Pages: 456
Author: Craig C. Julian
ISBN: 9781781954393, 9781781954386, 1781954399, 1781954380
Language: English
Year: 2014

Product desciption

Research Handbook On Export Marketing Craig C Julian by Craig C. Julian 9781781954393, 9781781954386, 1781954399, 1781954380 instant download after payment.

The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

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