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Research In International Marketing Peter W Turnbull Stanley Paliwoda

  • SKU: BELL-51260124
Research In International Marketing Peter W Turnbull Stanley Paliwoda
$ 31.00 $ 45.00 (-31%)

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Research In International Marketing Peter W Turnbull Stanley Paliwoda instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 4.95 MB
Pages: 4
Author: Peter W Turnbull, Stanley Paliwoda
ISBN: 9781135124359, 1135124353
Language: English
Year: 2013
Volume: 39

Product desciption

Research In International Marketing Peter W Turnbull Stanley Paliwoda by Peter W Turnbull, Stanley Paliwoda 9781135124359, 1135124353 instant download after payment.

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

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